TURN STANDING INVENTORY INTO SALES

A strategic sales and marketing program for builders with completed, near-complete, or slow-moving homes.
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Built for Builders With Active Inventory

  • Completed homes sitting on the market
  • Near-complete builds with little buyer activity
  • Deals that failed to close
  • Projects that need more exposure

Every Unsold Home Costs You

Standing inventory doesn’t just sit, it affects your entire project.
  • Carrying costs add up every month
  • Capital is tied up instead of working
  • Projects slow down when homes don’t move
  • Sales centres alone aren’t enough anymore
Even well-built homes can sit longer than they should without the right exposure.

A Smarter Way to Move Inventory

ONEbuild acts as a sales and marketing extension for builders, combining MLS exposure, REALTOR® access, and targeted digital marketing to increase visibility and drive buyer activity.
Digital Marketing
Strategy
Listings are positioned with professional visuals, video, and social campaigns
MLS & REALTOR®
Exposure
Reach active buyers through channels that drive real transactions
Strategic Pricing & Positioning
Data-driven insights to support faster absorption and stronger interest
End-to-End
Execution
From listing to offer to closing, every step is handled with purpose
This approach is designed to increase visibility, drive activity, and support faster sell-through.

Flexible Listing Solutions

Choose the level of support that fits your project, timeline, and inventory.

Full Representation & Listing
  • Full MLS listing with exclusive brokerage representation
  • Market analysis and pricing strategy
  • Commission payable only upon sale
Comprehensive Marketing Package
  • Professional photography and videography
  • Drone footage and virtual tour
  • Professional staging (main floor, primary & bath)
  • Social media reels (home tour and community) and targeted advertising
  • Strategic highlighting of finishes and floor plans
  • For sale sign on lawn
Exposure & Buyer Engagement
  • Open houses
  • Showing coordination
  • Ongoing feedback
Transaction Management
  • Negotiation, offer management, and full paperwork handling (using either OREA or builder forms)

Full Representation & Listing
  • Full MLS listing with exclusive brokerage representation
  • Market analysis and pricing strategy
  • Commission payable only upon sale
Marketing Package
  • Professional photography and videography
  • Drone footage
  • Social media post (exterior photos of home) and targeted advertising
  • Social media reel (community)
  • Strategic highlighting of finishes and floor plans
  • For sale sign on lawn
Exposure & Buyer Engagement
  • Showing coordination
  • Ongoing feedback
Transaction Management
  • Negotiation, offer management, and full paperwork handling (using either OREA or builder forms)

Full Representation & Listing
  • MLS listing co-managed with builder’s internal team
  • Commission payable only upon sale
Marketing Package
  • Professional photography
  • Drone footage
  • Social media post (exterior photos of home) and targeted advertising
  • Strategic highlighting of finishes and floor plans
  • For sale sign on lawn
Exposure & Buyer Engagement
  • Showing coordination
  • Ongoing feedback
Transaction Handling
  • Offers are submitted to the builder’s sales team, who manage negotiation, paperwork, and finalization

What We Offer (Listing Brokerage)
  • Create MLS listing using builder-provided details (photos, plans, pricing)
  • Early MLS exposure to build awareness for upcoming inventory
  • Option to upgrade later to Limited or Full Service Listing
  • Flat listing fee; co-op commission applies if brokerage introduces a buyer
What the Builder Provides
  • Property images, floor plans, descriptions, and pricing
  • Handles all inquiries, showings, and offers through their sales centre
  • Maintains full control over the sales process during early build stages
  • Commission is payable upon MLS listing activation

Meet the Team

THE PROGRAM LEADS

REALTOR®
With a background in marketing, Kayla focuses on positioning properties thoughtfully and bringing them to market with clarity and purpose. She works closely with clients and builder partners to align pricing, presentation, and exposure from the start, supporting well-managed transactions and consistent results.
REALTOR®
With a foundation in education, Victoria brings an educator’s perspective to real estate. Leveraging strategic communication, intuitive mirroring, and intentional teachable moments to clearly present product value, bridge knowledge gaps with buyers, and support builders in guiding clients confidently from first introduction to firm sale.

THE PARTNERS

MANAGING PARTNER
An award-winning REALTOR® with over 23 years of experience, Mike has led high-performing teams and consistently ranked among top agents nationally and across Durham Region.
BROKER OF RECORD
With decades of real estate experience, Rolland brings expertise across marketing and sales, property management, affordable housing, municipal relations, and commercial assessment, including roles with MPAC and CMHC.